Posts by A Ortega

If you’ve ever been involved as staff, management, or a volunteer leader of a professional association, you know that keeping members happy and involved isn’t always easy. Two big challenges show up again and again: getting members engaged and figuring out what they actually want. Sometimes it feels like you’re a mind reader—and other times like you’re just hoping for a lucky guess. Let’s break these challenges down and talk about some practical ways to tackle them.